52
curl comb
Worth a lookShows low returns (1.1%), but pricing outside the sweet spot ($7.82 avg) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Good60%top-5 brand share — brands hold most of the demand
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.03–$29.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$142K$142K/yr · 315K searches
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Review moat
Bad5,336.22avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.82avg listing price — sweet spot $15–$100