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curl clips
Skip itPrices mostly outside the sweet spot ($5.24–$15.75) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Market size
Good$290K$290K/yr · 481K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,131.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Avg price
Bad$7.16avg listing price — sweet spot $15–$100
Price range
Bad$5.24–$15.75cheapest to priciest tracked listing — scored on the share inside $15–$100