48
cream to powder foundation
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$3.77–$46.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.79avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Bad6,559.39avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Market size
Bad$49K$49K/yr · 197K searches