39
cream blush stick
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Good+23.7%90-day search growth — must beat 0% to launch
Market size
Okay$137K$137K/yr · 416K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad$7.39avg listing price — sweet spot $15–$100
Review moat
Bad38,742avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.42–$10.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Out of Stock