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cover up makeup
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$4.98–$61.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.54avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay$123K$123K/yr · 433K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,887.89avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand