46
coty
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$22.06avg listing price — sweet spot $15–$100
Price range
Great$12.60–$50.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,675.92avg incumbent reviews — the moat a new listing must climb
Market size
Okay$196K$196K/yr · 332K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals Out of Stock