72
cotton
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$21.70avg listing price — sweet spot $15–$100
Price range
Great$2.63–$87.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$799K$799K/yr · 1.1M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+21.6%90-day search growth — must beat 0% to launch
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,121.03avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand