51
cotton ovals
Worth a lookShows low returns (0.1%), but a deep review moat (8,771 avg reviews) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Okay$254K$254K/yr · 253K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.74avg listing price — sweet spot $15–$100
Price range
Bad$2.99–$18.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,770.75avg incumbent reviews — the moat a new listing must climb