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53

cotton candy perfume

Worth a look

Shows low returns (0.0%), but a small market ($146K/yr) keeps it on the watch list.

Market size 32Growth 37Conversion 40Competition 42Returns 100Price range 74Avg price 81Brand share 58Review moat 35Quality gap 70

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$17.23

avg listing price — sweet spot $15–$100

Price range

Good$7.79–$35.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Growth

Okay+9.9%

90-day search growth — must beat 0% to launch

Review moat

Okay2,994.44

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$146K

$146K/yr · 266K searches

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