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cotton candy nail polish
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+31.5%90-day search growth — must beat 0% to launch
Price range
Okay$2.28–$23.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$8.99avg listing price — sweet spot $15–$100
Review moat
Bad11,781.12avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$35K$35K/yr · 262K searches