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62

coral nail polish

Worth a look

Shows demand growing +147.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 11Growth 96Conversion 51Competition 84Returns 88Price range 43Avg price 23Brand share 74Review moat 23Quality gap 76

Growth

Incredible+147.2%

90-day search growth — must beat 0% to launch

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Great31%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Price range

Okay$3.89–$23.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad7,596.28

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$8.39

avg listing price — sweet spot $15–$100

Market size

Bad$45K

$45K/yr · 131K searches

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