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copper hair dye
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$16.55avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Price range
Good$4.42–$32.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$358K$358K/yr · 733K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Review moat
Bad12,838.89avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand