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cooling spray
Skip itA concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good$13.34avg listing price — sweet spot $15–$100
Price range
Good$9.62–$21.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.9%90-day search growth — must beat 0% to launch
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,453.13avg incumbent reviews — the moat a new listing must climb
Market size
Okay$140K$140K/yr · 282K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf