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coola sunscreen
Launch itA $2.4M/yr market growing +94.4% this quarter with returns at 0.9% — clears our launch bar.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.4M$2.4M/yr · 671K searches
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Incredible$26.77avg listing price — sweet spot $15–$100
Growth
Great+94.4%90-day search growth — must beat 0% to launch
Price range
Great$6.08–$51.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,746.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand