63
coola sunscreen travel size
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$25.57avg listing price — sweet spot $15–$100
Price range
Great$7.14–$87.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+64.5%90-day search growth — must beat 0% to launch
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,206.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$144K$144K/yr · 93K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand