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coola self tanner
Worth a lookShows a sweet-spot price point ($43.06 avg), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Avg price
Incredible$43.06avg listing price — sweet spot $15–$100
Price range
Incredible$34.57–$49.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+70.7%90-day search growth — must beat 0% to launch
Review moat
Bad7,243.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$75K$75K/yr · 15K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand