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coola face sunscreen
Worth a lookShows searches that convert (12.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$30.73avg listing price — sweet spot $15–$100
Price range
Incredible$22.60–$43.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+83.0%90-day search growth — must beat 0% to launch
Review moat
Good1,023.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$152K$152K/yr · 40K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand