29
cool toned bronzer
Skip itPrices mostly outside the sweet spot ($6.55–$12.98) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.43avg listing price — sweet spot $15–$100
Market size
Okay$106K$106K/yr · 358K searches
Review moat
Bad8,677.82avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad$6.55–$12.98cheapest to priciest tracked listing — scored on the share inside $15–$100