53
contour palette
Worth a lookShows low returns (1.3%), but soft demand (-16.2% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Price range
Good$3.83–$43.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Good$12.82avg listing price — sweet spot $15–$100
Market size
Good$418K$418K/yr · 1.0M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,267.28avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.2%90-day search growth — must beat 0% to launch