65
conditioner
Launch itA $16.8M/yr market growing +6.0% this quarter with returns at 0.5% — clears our launch bar.
Market size
Incredible$16.8M$16.8M/yr · 9.2M searches
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Price range
Good$3.41–$45.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.59avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,373.26avg incumbent reviews — the moat a new listing must climb