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conditioner refill
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.82avg listing price — sweet spot $15–$100
Price range
Good$4.33–$33.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$264K$264K/yr · 95K searches
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad5,049.47avg incumbent reviews — the moat a new listing must climb