41
conditioner for oily hair
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Price range
Good$5.73–$26.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$11.99avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,025.15avg incumbent reviews — the moat a new listing must climb
Market size
Okay$105K$105K/yr · 61K searches
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand