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61

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Worth a look

Shows searches that convert (12.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 26Conversion 95Competition 76Returns 95Price range 65Avg price 59Brand share 33Review moat 33Quality gap 63

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great39%

top-5 click share — an open shelf

Price range

Good$6.78–$30.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$477K

$477K/yr · 295K searches

Avg price

Good$13.04

avg listing price — sweet spot $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,213.7

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+0.7%

90-day search growth — must beat 0% to launch

Reviews