51
compact makeup
Worth a lookShows low returns (1.0%), but a deep review moat (13,237 avg reviews) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$3.34–$25.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.34avg listing price — sweet spot $15–$100
Market size
Okay$121K$121K/yr · 235K searches
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Review moat
Bad13,237.11avg incumbent reviews — the moat a new listing must climb