60
commercial hand soap
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$24.38avg listing price — sweet spot $15–$100
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Price range
Great$3.96–$66.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Market size
Okay$169K$169K/yr · 69K searches
Review moat
Bad7,469.26avg incumbent reviews — the moat a new listing must climb