38
comb set
Skip itPrices mostly outside the sweet spot ($3.69–$12.93) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,758.67avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$117K$117K/yr · 282K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Avg price
Bad$6.87avg listing price — sweet spot $15–$100
Price range
Bad$3.69–$12.93cheapest to priciest tracked listing — scored on the share inside $15–$100