55
colorful eyeshadow palette
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but soft demand (-10.4% this quarter) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$17.67avg listing price — sweet spot $15–$100
Price range
Great$2.72–$79.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$138K$138K/yr · 486K searches
Review moat
Okay3,769.11avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand