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colored mascara
Skip itA deep review moat (51,482 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$4.31–$27.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.78avg listing price — sweet spot $15–$100
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$82K$82K/yr · 283K searches
Review moat
Bad51,482.26avg incumbent reviews — the moat a new listing must climb