45
colored lashes
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good589avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.48–$24.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.59avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Market size
Bad$34K$34K/yr · 167K searches
Signals No Dominant Brand