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colored hair extensions
Worth a lookShows no brand lock-in (top 5 brands take 57% of clicks), but pricing outside the sweet spot ($9.12 avg) keeps it on the watch list.
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Good+27.1%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.33–$26.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,136.64avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$146K$146K/yr · 574K searches
Avg price
Okay$9.12avg listing price — sweet spot $15–$100