44
colored eyeliners
Skip itPrices mostly outside the sweet spot ($1.97–$16.01) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Avg price
Okay$9.05avg listing price — sweet spot $15–$100
Market size
Bad$80K$80K/yr · 302K searches
Review moat
Bad12,739.39avg incumbent reviews — the moat a new listing must climb
Price range
Bad$1.97–$16.01cheapest to priciest tracked listing — scored on the share inside $15–$100