61
color shampoo
Worth a lookShows a sweet-spot price point ($21.24 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$21.24avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$8.48–$35.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$255K$255K/yr · 518K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Review moat
Bad8,982.96avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand