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color safe dandruff shampoo
Launch itA $2.3M/yr market growing +0.2% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.4M searches
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.29avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.46–$35.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Review moat
Bad6,844.71avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand