48
color protect shampoo and conditioner
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$22.97avg listing price — sweet spot $15–$100
Price range
Good$4.07–$41.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Review moat
Bad18,365avg incumbent reviews — the moat a new listing must climb
Market size
Bad$35K$35K/yr · 35K searches