48
color capes for hair stylist chemical proof
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.51avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$4.82–$46.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good743.85avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-19.7%90-day search growth — must beat 0% to launch
Market size
Bad$48K$48K/yr · 64K searches