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cologne travel bottle refillable
Worth a lookShows low returns (1.4%), but soft demand (-2.8% this quarter) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Market size
Good$733K$733K/yr · 834K searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Okay$4.35–$25.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,567.88avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.11avg listing price — sweet spot $15–$100
Growth
Bad-2.8%90-day search growth — must beat 0% to launch