46
cologne for teenage boys
Skip itSoft demand (-41.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$16.09avg listing price — sweet spot $15–$100
Price range
Great$5.52–$43.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Good$295K$295K/yr · 740K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,491.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-41.2%90-day search growth — must beat 0% to launch