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colab dry shampoo
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 727K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$12.85avg listing price — sweet spot $15–$100
Price range
Okay$5.28–$24.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,816.58avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand