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coconut sunscreen
Launch itA $2.6M/yr market growing +106.7% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Market size
Incredible$2.6M$2.6M/yr · 1.7M searches
Growth
Great+106.7%90-day search growth — must beat 0% to launch
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.75avg listing price — sweet spot $15–$100
Price range
Okay$8.29–$21.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,480.18avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand