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coconut oil hair
Skip itSoft demand (-24.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — a locked-up shelf
Avg price
Okay$8.96avg listing price — sweet spot $15–$100
Market size
Bad$81K$81K/yr · 99K searches
Review moat
Bad24,613.4avg incumbent reviews — the moat a new listing must climb
Price range
Bad$2.90–$16.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.2%90-day search growth — must beat 0% to launch