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coconut massage oil
Skip itA deep review moat (20,850 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.14avg listing price — sweet spot $15–$100
Price range
Great$7.37–$48.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$155K$155K/yr · 80K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Review moat
Bad20,849.93avg incumbent reviews — the moat a new listing must climb