49
coconut hand soap
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$17.07avg listing price — sweet spot $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Price range
Good$4.19–$37.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,043.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$150K$150K/yr · 117K searches
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand