44
coconut conditioner
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.59avg listing price — sweet spot $15–$100
Price range
Okay$4.81–$23.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$117K$117K/yr · 90K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad6,226.81avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand