50
coconut cologne for men
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$31.44avg listing price — sweet spot $15–$100
Price range
Great$7.08–$91.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+16.8%90-day search growth — must beat 0% to launch
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$171K$171K/yr · 152K searches
Review moat
Okay3,064.88avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad94%top-5 brand share — brand-locked demand