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coconut body wash
Worth a lookShows low returns (0.3%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Market size
Good$644K$644K/yr · 501K searches
Growth
Good+21.2%90-day search growth — must beat 0% to launch
Avg price
Okay$10.75avg listing price — sweet spot $15–$100
Price range
Okay$4.26–$22.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad11,282.64avg incumbent reviews — the moat a new listing must climb