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coconut body oil
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Market size
Good$300K$300K/yr · 314K searches
Avg price
Okay$11.29avg listing price — sweet spot $15–$100
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Price range
Okay$5.95–$18.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,923.43avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand