48
cocoa butter lotion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.4M$2.4M/yr · 1.8M searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.57avg listing price — sweet spot $15–$100
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad17,265.6avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.15–$17.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand