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cocoa butter body wash
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Price range
Good$6.94–$33.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.56avg listing price — sweet spot $15–$100
Market size
Good$341K$341K/yr · 306K searches
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad9,134.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand