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coco beauty eye patch
Launch itA $1.4M/yr market growing +0.8% this quarter with returns at 1.0% — clears our launch bar.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$40.79avg listing price — sweet spot $15–$100
Price range
Great$10.02–$64.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.4M$1.4M/yr · 374K searches
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay3,696.5avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand