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coco and eve gradual tanning lotion
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$24.31avg listing price — sweet spot $15–$100
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Price range
Great$11.40–$38.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+22.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,574.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$28K$28K/yr · 12K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand